Business Blogging: Secrets to Business Success

Ever wondered about blogging and how it can do wonders to your business?

At present, blogging has gone beyond the usual notion of being teenagers’ virtual diaries where they can pour their hearts out. Businesses today have picked up with the blogging campaign and have little by little appreciated the benefits it can provide.

Blogs actually came from the word weblogs which was coined by Jorn Barger in 1997. From its big boom in 1999, it has evolved and has adapted various software and tools to make blogging as easy as possible. Business blogs makes it possible for company employees to share some relevant information on their expertise and services, establish complimentary web traffic and interact with their customers and even potential ones, just like a website of their own.

Several companies that are low on their budget are opting for blogging more instead of hiring a designer or developer which is a whole lot more expensive.

Here is a list of a few benefits with business blogging.

1.      Build a community and become an “expert”. When you devote more time with blogging, your online identity becomes more credible. You get to share your inputs to a wider audience. More readers get to check your blogs and learn more about your company. This will eventually establish you as an “expert” in your field since you are able to share a lot. In the end, your business grows significantly with referrals and new customers coming in.
2.      Blogging dilemmas easily resolved with publishing tools. Small businesses can actually make it big with blogging. With how easy it is, anyone can actually do blogging. The question lies with how it can make a mark in the internet world. There is actually a lot of software that are easy to manipulate. Within just a few clicks you get to launch your business blogs online with a breeze. Updating it is also very simple that you wouldn’t need the resources of a web developer to do it for you.

3.      Distinguish your company from competitors. Business Blogs allow you to become more personal with your inputs. You get to share more about you company with the unique touch of your personality. This way it can differentiate your own from its rivals. That gives you double advantage if contenders do not have any business blogs.

4.      Increases search engine positioning and web traffic. If you have a website, a blog can help compliment it. With business blogs, your search engine rankings are likely to get higher because of external linking to your pages, pertinent content and recurrent updating. When your website visits boost, increased web traffic is also well on its way.

5.     Low-cost alternatives.  Several companies that are low on their budget are opting for blogging more instead of hiring a designer or developer which is a whole lot more expensive. Who said making a superstar online should be expensive? With blogging, you are able to make your name without the additional price tag.

Business blogging goes along well with internet marketing. With the various benefits it offers, who else isn’t convinced why blogging should become an essential to your marketing strategy? So what are you waiting for? Keep those blogs coming and let the whole virtual world learn about you and your company.

Writing Articles for SEO: Quality Content for Website Visibility

Content marketing is one of the most crucial components in promoting products and services online. A website is the first thing a consumer visits when looking for valuable information on any product or service he wishes to purchase online. Writing articles for SEO should be relevant and fresh so that it can capture the attention of its readers. It should also be unique to help improve search engine rankings.

Effective web content should be with the right mixture of relevant and quality keywords in the writings.  Writers should keep in mind the strategies behind an SEO friendly content suited for websites, blogs, articles, and press releases, among others. Here are the some tips to help for improve the web content that can ultimately lead to high search engine rankings:

Know your target audience.

Research will help in knowing your target audience—what they need and want. It is also important to learn what  the competitors are up to, their writing techniques and which style brings in more interested people. This information will give the writer a head start on what  topics will capture the attention of its’ target audience.

The Key is Presentation.

Present the information in a short, clear and concise way possible. The content should explain the nature of the products and services in a neutral tone wherein the messages are conveyed in a logical and easy to understand by manner. The title should stand out and it should give the readers a head-up of the entire article. Most importantly, the entire theme of the writing should be informative, at the same time interesting.

Keep track of the Keywords Used.

A good content writer should know the proper keyword density used althroughout the page. The style should be consistent and obvious in writing—and beware of keyword stuffing, wherein the keywords more than two percent per one hundred word count is crammed in the entire piece. It is recommended to use 3-4 keywords in an article of 300-500 words.

Originality is a Must.

Readers are looking for up-to-date and interesting content. Plagiarism is a definite no-no. Spinning existing content and converting them into new content is not even advisable. Instead, try making articles from scratch. Research on some relevant facts online and make a totally original one from all these researches. This way it will leave your readers a good impression eventually bringing in more followers.

Review and Proofread.

For the writing to be logical and convincing, it should be well written. This means proofreading it or checking for grammatical errors before publishing. Checking for errors will bring in good  that has the right blend of compelling, powerful and persuasive content. Words could be a motivating factor in your business. If used correctly, it can help drive more web traffic.

In general, writing effective web content should start with keeping the tone of the writings interesting. Most of the viewers are only perusing the first few sentences of your article. You have to leave a reliable impression regarding the business. Writing articles for SEO is may sound easy but it can be very crucial since it is a factor on how a business can establish itself in a very competitive online market.


Quantum SEO Solutions provides SEO trainings to help you in your content marketing efforts.